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Google Glass is coming — will your business be wearable?
Is your organisation flexible and prepared to be disrupted once again? How 'wearable' -- how relevant -- will your business be in the coming phase of wearable computing?
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Top 5 links of the week (March 11-17)
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, "lean social", and music of the stars.
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Top 5 links of the week: March 18-24
Apps as cost-cutting tool, your employees' "right to bitch", Facebook's midlife crisis, data isn't strategy, and a master list of companies renting and trading in the 'collaborative economy'.
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Five good reads: Mar. 25-31
Top links: Open Badges for getting "recognition of the skills you learn everywhere", the need for postnormal strategies, Social TV, Twitter engagement, and "a rant in praise of the unremarkable".
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What happens when Givers succeed?
Social's 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
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Key business areas that drive social media success
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
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Be courageous in blogging
To blog means to have the courage to find your true voice and share your unique view of the world.
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Infographic: 22 content-creation tips
22 tips for creating, repurposing and reimagining content -- and reaching new audiences in the process.
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Five good reads: handy content strategy checklists, nothing-to-hide privacy,...
Content checklists for SEO and success factors, the triangle of content relevance; beware of the nothing-to-hide argument; framing the right question unlocks the right kind of solution
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Altimeter report: The state of social business 2013
Many organizations experience some form of “social anarchy" - siloed, uncoordinated social efforts - due to lack of clear leadership, organization, and strategy.
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The push for ‘high-quality content’ goes beyond Facebook
Raising the quality threshold of content starts with creating content that solves your customers' needs.
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What’s in a name: content strategy, content marketing, content brand
Transcending content production and marketing: evolve into a brand that is famous and respected for creating content that is remarkable, relevant, and trustworthy. Every single time.
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What small businesses can do to address “The Problem with Facebook”
Paid posts plus organic posts via higher engagement in interest groups will be my approach to reaching and building my audience on Facebook.
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Genuinely meaningful B2B marketing also a manifesto for small business
Great insights that bind the not-so-glamorous work of a B2B marketer with critical life choices that can determine how inspired, happy, and proud you would be of the work you do. Any work for that matter.
View ArticleBrand journalism as a pillar for content strategy
Becoming a content brand means creating branded stories that are fluidly take the shape of any social/online platforms where it will be shared. The post Brand journalism as a pillar for content...
View ArticleGoogle Glass is coming — will your business be wearable?
Is your organisation flexible and prepared to be disrupted once again? How 'wearable' -- how relevant -- will your business be in the coming phase of wearable computing? The post Google Glass is coming...
View ArticleTop 5 links of the week (March 11-17)
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, "lean social", and music of the stars. The post Top 5 links of the week (March...
View ArticleTop 5 links of the week: March 18-24
Apps as cost-cutting tool, your employees' "right to bitch", Facebook's midlife crisis, data isn't strategy, and a master list of companies renting and trading in the 'collaborative economy'. The post...
View ArticleFive good reads: Mar. 25-31
Top links: Open Badges for getting "recognition of the skills you learn everywhere", the need for postnormal strategies, Social TV, Twitter engagement, and "a rant in praise of the unremarkable". The...
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The intrinsic value of culture for entrepreneurs
“Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve.” The...
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